Pressrelease: ELVA11 appoints high-caliber board to accelerate both national and global expansion in AI and software innovation

ELVA11, a fast-growing Swedish IT consultancy, proudly announces the appointment of a new board of directors, bringing together deep local leadership with international strategic experience to support the company's ambitious expansion plans in AI and software development.

With a unique blend of high-end technical competence and a bold, human-centric culture, ELVA11 is positioning itself as a new kind of tech consultancy, one that not only delivers cutting-edge solutions but also builds lasting impact through value-driven innovation. The new board members will be instrumental in guiding the company through its next growth phase, both in Sweden and across global markets.

"As a Swedish company with global aspirations, it's crucial that our leadership reflects both local strength and international reach. The board we've assembled represents exactly that: individuals who understand the Nordic tech landscape intimately, but who also bring the global perspective, network, and insight needed to scale in highly competitive markets like the U.S. and Asia. For a company like ours, working at the intersection of software and AI, international relevance is not optional, it's foundational." — Jim Roslund, CEO of ELVA11

Uniting Local Excellence with Global Vision

The newly appointed board includes some of the most respected names in Swedish tech and entrepreneurship, alongside individuals with a proven track record in scaling technology companies internationally. This combination ensures ELVA11 retains its strong regional grounding in southern Sweden and Stockholm, while building the strategic capacity to expand globally.

"This is not just about governance. It's about building the kind of leadership structure that mirrors the world we want to operate in, diverse, connected, and unafraid to challenge conventions." — Jim Roslund, CEO of ELVA11

The newly appointed board members include:

• Anna Werntoft (chairman of the board) – CEO and board professional with deep experience in digital transformation

• Sam Aston – CEO, entrepreneur and board professional with decades of experience scaling Nordic tech ventures

For administrative reasons, the announcement of the three new international board members will be made within the next 1–2 weeks.

Each board member brings a distinct background in areas such as AI, enterprise software, global business development, and organizational scale-up, core domains for ELVA11's mission to become a globally trusted software partner.

About Anna Werntoft

Anna Werntoft is a Swedish business leader with a background in economics and leadership. After graduation, she pursued a successful career in business, including serving as CEO of the consulting firm Stratiteq in Malmö. Under her leadership, Stratiteq was nominated for "Company of the Year in Malmö" at the Malmö Business Gala. In 2016, she was also named "Economist of the Year in Skåne" by the association Ekonomiforum Skåne. After her time at Stratiteq, Anna Werntoft continued her career in various leadership roles, including as Transformation Director at Ikano Bank. She has also been involved in board positions for organizations such as Innovation Skåne, Media Evolution, and Minc in Malmö.

About Sam Aston

Sam Aston is a experienced entrepreneur and business leader based in Malmö, Sweden. With over 25 years of entrepreneurial experience, including 20+ years as a CEO, Sam's career highlights include: co-founder and CEO of Apptus, Founder and CEO of Epsilon IT, CEO at EVRY, Partner at Amrop, Partner and CEO at Additude. Sam also serves on boards at Malmö University Holding, Innovation Skåne AB, and Medtech startup Starfish of Sweden. In 2024, Aston was recognized as a finalist for Malmö's "Growth Entrepreneur of the Year" award, honoring his contributions to innovation and progress in the region.

A New Chapter Begins

As ELVA11 moves into this new chapter, the company remains anchored in its core values: Empowerment, Boldness, Social Responsibility, Continuous Learning, and Purpose & Meaning. These values are not just words, they are built into the way ELVA11 delivers projects, recruits talent, and builds client partnerships.

"We don't differentiate ourselves through empty slogans, we do it through the way we act, the way we think, and the way we build. This new board helps us scale that identity internationally, while staying true to who we are." — Jim Roslund, CEO of ELVA11